About Us

N/ATION Collaborative, LLC is a multi-channel platform for the moderation movement founded in 2023 by Jon Eggleton (pictured), its Principal and Chief Hoptimist. To hear our founder story, read the essay, here.

Our goal is to promote and support the moderation movement, along with the people and brands doing the work to build it. We do this through original beverage reviews showcasing what makes each brand unique, sharing industry trends to spotlight where the category is headed, recording in-depth founder conversations to pull the curtain back on the industry's most successful innovators, highlighting consumer stories of those seeing the impact of moderating, and lastly, through helping brands and companies connect with the category through samplings and employee wellness.

Are you a brand interested in working together? To find out more, check out our marketing services. Are you an employer looking to bring healthy beverages to your workplace? Get more info on Mindful N/ATION.

A man in a gray suit and white shirt standing next to a window, leaning against a white wall looking at the camera.